Business: Advertising, Marketing, Public Relations, Publicity
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| Author | Title | Edition | Format | Price | Puborg |
| Allison, James Murray, 1877-1929 | First Essays on Advertising | 1926 Lond. | Graphic Txt | Free | UToronto |
| Barban, Arnold M | Essentials Of Media Planning | 1993 | NetLibr (Ebsco) | 29.95 | NTCBusiness |
| Bayler, Michael | Promiscuous Customers: Invisible Brands, Delivering Value in Digital Markets | 2001 | Adobe eBook | 14.99 | CapstonePub |
| Bell, David | Achieving Success as an Advertising Team | 2002 | Adobe eBook | 7.95 | AspatoreBks |
| Bogart, Leo | Strategy In Advertising | 1996 | NetLibr (Ebsco) | 37.95 | NTCBusiness |
| Book, Albert C | Fundamentals Of Copy & Layout | 1997 | NetLibr (Ebsco) | 47.95 | NatTextbookCo |
| Book, Albert C | The Radio & Television Commercial | 1996 | NetLibr (Ebsco) | 19.95 | NTCBusiness |
| Brennan, Bob | The Future of Advertising: Invitation Only, No Regrets | 2002 | Adobe eBook | 7.95 | AspatoreBks |
| Burton, Philip Ward, 1910- | Which Ad Pulled Best? | 1993 | NetLibr (Ebsco) | 19.95 | NTCBusiness |
| Bush, Gregory Wallace | Lord Of Attention | 1991 | NetLibr (Ebsco) | 30.00 | UMassPress |
| Carlson, Gustav | Total Exposure | 1999 | NetLibr (Ebsco) | 27.95 | AmacomBks |
| Carmody, Bill | Online Promotions: Winning Strategies and Tactics | 2001 | Adobe eBook | 34.99 | JWiley&Sons |
| Casson, Herbert Newton 1869- | Ads & s | 1911 Chi. | Graphic Txt | Free | UToronto |
| Chester, Carole | Working In Public Relations | 1998 | NetLibr (Ebsco) | 21.95 | HowToBooks |
| Cronin, Mary Maloney | Everyone Remembers The Elephant In The Pink Tutu | 1998 | NetLibr (Ebsco) | 15.99 | CareerPress |
| Durstine, Roy Saries, 1886- | This advertising business | 1928 NY | Graphic Txt | Free | UToronto |
| Dutka, Solomon, 1923- | DAGMAR, Defining Advertising Goals For Measured Advertising Res | 1995 | NetLibr (Ebsco) | 34.95 | NTCBusiness |
| Edmunds, Holly | The Focus Group Research Handbook | 1999 | NetLibr (Ebsco) | 49.95 | NTCBusiness |
| Forker, Olan D | Commodity Advertising | 1993 | NetLibr (Ebsco) | 39.95 | LexingtonBks |
| Goddard, Angela | The Language of Advertising: Written Texts | 2001 | Adobe eBook | 11.99 | Routledge |
| Godin, Seth | Unleashing the Ideavirus | 2001 | Adobe eBook | 9.95 | Hyperion |
| Halinen, Aino | Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector | 2001 | Adobe eBook | 97.50 | Routledge |
| Haskins, Jack B., 1922- | Successful Advertising Research Methods | 1993 | NetLibr (Ebsco) | 49.95 | NTCBusiness |
| Hawthorne, Timothy R | The Complete Guide To Infomercial Marketing | 1997 | NetLibr (Ebsco) | 60.00 | NTCBusiness |
| Herzbrun, David | Copywriting By Design | 1997 | NetLibr (Ebsco) | 22.95 | NTCBusiness |
| Holtz, Shel | Public Relations On The Net | 1999 | NetLibr (Ebsco) | 24.95 | AmacomBks |
| Inside the Minds Staff | Leading Advertisers: Industry Leaders Share Their Knowledge on the Future of Advertising, Marketing and Buildi | 2001 | Adobe eBook | 21.95 | AspatoreBks |
| Kalter, Alan | Likeable Advertising: Creative That Works | 2002 | Adobe eBook | 7.95 | AspatoreBks |
| Keding, Ann | How To Produce Creative Advertising | 1991 | NetLibr (Ebsco) | 24.95 | NTCBusiness |
| Kenny, David | Advertising Relevance and Results in the Age of the Internet | 2002 | Adobe eBook | 7.95 | AspatoreBks |
| Lawler, Ed | Copy Chasers On Creating Business-to-business Ads | 1994 | NetLibr (Ebsco) | 39.95 | NTCBusiness |
| Lazer, William | Handbook Of Demographics For Marketing & Advertising | 1994 | NetLibr (Ebsco) | 45.00 | LexingtonBks |
| Ledingham, John A | Public Relations As Relationship Management | 1999 | NetLibr (Ebsco) | 55.00 | Erlbaum(L)Asc |
| Lee, Ivy Ledbetter, 1877-1934 | Publicity; some of the things it is & is not | 1925 NY | Graphic Txt | Free | UToronto |
| Lewis, Herschell Gordon, 1926- | Advertising Age Handbook Of Advertising | 1999 | NetLibr (Ebsco) | 39.95 | NTCBusiness |
| Lewis, Herschell Gordon, 1926- | Catalog Copy That Sizzles | 1999 | NetLibr (Ebsco) | 39.95 | NTCBusiness |
| Lewis, Herschell Gordon, 1926- | Cybertalk That Sells | 1998 | NetLibr (Ebsco) | 19.95 | Contemporary |
| Love, Tim | Think Like the Sun: The Secret to Building Global Lovemark Brands | 2002 | Adobe eBook | 7.95 | AspatoreBks |
| Marchand, Roland | Creating The Corporate Soul | 1998 | NetLibr (Ebsco) | 39.95 | UCaPress |
| Marconi, Joe | The Complete Guide To Publicity | 1999 | NetLibr (Ebsco) | 39.95 | NTCBusiness |
| Mark, Margaret | The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes | 2001 | Adobe eBook | 24.95 | McGrawHill |
| Nevett, T. R. (Terence R.) | Cases In Advertising Management | 1992 | NetLibr (Ebsco) | 27.95 | NTCBusiness |
| Parsons, Frank Alvah, 1868- | The principles of advertising arrangement | 1913 NY | Graphic Txt | Free | UToronto |
| Pesmen, Sandra | Writing For The Media | 1998 | NetLibr (Ebsco) | 24.95 | NTCBusiness |
| Pettis, Chuck, 1948- | TechnoBrands | 1995 | NetLibr (Ebsco) | 26.95 | AmacomBks |
| Pinsdorf, Marion K | Communicating When Your Company Is Under Siege | 1999 | NetLibr (Ebsco) | 32.00 | FordhamUPr |
| Rainey, M.T. | The Advertisers' Conundrum: Change or Be Changed | 2002 | Adobe eBook | 7.95 | AspatoreBks |
| Rein, Irving J | High Visibility | 1997 | NetLibr (Ebsco) | 24.95 | NTCPubGroup |
| Rosenkranz, Eric | Rallying the Troops in Advertising | 2002 | Adobe eBook | 7.95 | AspatoreBks |
| Rowell, George Presbury, 1838-1908 | Forty years an advertising agent, 1865-1905 | 1926 NY | Graphic Txt | Free | UToronto |
| Ryan, Brendan | Understanding the Client Perspective in Advertising | 2002 | Adobe eBook | 7.95 | AspatoreBks |
| Schulberg, Pete | Radio Advertising | 1996 | NetLibr (Ebsco) | 29.95 | NTCBusiness |
| Schultz, Alan | Advertising Success: Tuning Into the Consumer | 2002 | Adobe eBook | 7.95 | AspatoreBks |
| Schultz, Don E | Essentials Of Advertising Strategy | 1996 | NetLibr (Ebsco) | 29.95 | NTCBusiness |
| Sheridan, Sallyann | The Things That Really Matter About Writing Great Copy | 1999 | NetLibr (Ebsco) | 9.95 | HowToBooks |
| Silverstein, Barry | Internet Marketing for Information Technology Companies: Proven Online Techniques to Increase Sales and Profit | 2001 | Adobe eBook | 26.95 | MaximumPr |
| Simons, Paul | Soak it All In: The Secrets to Advertising Success | 2002 | Adobe eBook | 7.95 | AspatoreBks |
| Starch, Daniel 1883- | Advertising, its principles, practice, & technique | 1914] Chi. | Graphic Txt | Free | UToronto |
| Surmanek, Jim | Introduction To Advertising Media | 1993 | NetLibr (Ebsco) | 49.95 | NTCBusiness |
| Surmanek, Jim | Media Planning | 1996 | NetLibr (Ebsco) | 22.95 | NTCBusiness |
| Sweeney, Susan | Internet Marketing for Your Tourism Business: Proven Techniques for Promoting Tourist-Based Businesses over th | 2000 | Adobe eBook | 35.95 | MaximumPr |
| Sweeney, Susan | The e-Business Formula for Success: How to Select the Right e-Business Model, Web Site Design, and Online Prom | 2001 | Adobe eBook | 31.95 | MaximumPr |
| Thompson, Peter | Persuading Aristotle: The Timeless Art of Persuasion in the Business Negotiation and the Media | 1998 | Adobe eBook | 8.95 | Allen&Unwin |
| Throckmorton, Joan | Winning Direct Response Advertising | 1997 | NetLibr (Ebsco) | 49.95 | NTCBusiness |
| Trout, Jack | The New Positioning | 1996 | NetLibr (Ebsco) | 12.95 | McGrawHill |
| Turk, Peter B | Advertising Media Sourcebook | 1997 | NetLibr (Ebsco) | 19.95 | NTCBusiness |
| Vitale, Joseph G | There's A Customer Born Every Minute | 1998 | NetLibr (Ebsco) | 17.95 | AmacomBks |
| Weilbacher, William M | Choosing & Working With Your Advertising Agency | 1991 | NetLibr (Ebsco) | 39.95 | NTCContemp |
| Weinberger, Marc G | Effective Radio Advertising | 1994 | NetLibr (Ebsco) | 49.95 | LexingtonBks |
| White, Hooper | How To Produce Effective TV Commercials | 1994 | NetLibr (Ebsco) | 47.95 | NTCBusiness |
| Zeff, Robbin Lee | Advertising On The Internet | 1999 | NetLibr (Ebsco) | 24.99 | JWiley&Sons |
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